The View

Free shipping in the US on orders $30 or more only on this deal

Only while supplies last until Saturday, June 13 at midnight

Best for Lash™ Mascara

Retail price: $39
Deal price: $18
53%OFF
View Shade Chart
Backorders will ship in 28 days.
Stock reserved until this airs in the west. Holds lift at 11:30 AM ET. While supplies last.
Click here for an extended offer.
You may backorder now to ship within 28 days. Immediate stock is reserved until 11:30 AM ET while supplies last.
This item is SOLD OUT.
Only unit can be purchased per order
Click here to complete your order

4-in-1 Mascara for Mature Lashes
Net Weight: 0.5 G / 0.36 FL OZ

What it is

More than just a mascara, Best for Lash™ was designed for mature lashes that need more than just color. It's specifically formulated to lift, curl, lengthen and define, while supporting the appearance of stronger, healthier-looking lashes over time. The custom curved wand hugs the lash line, while tiny hook-like bristles grab, curl, and evenly coat every lash from root to tip - making even shorter, finer lashes look beautifully lifted and seen.

Why it’s better for 40+ lashes

  • Lifts, lengthens, volumizes, and curls
  • Defines without clumping or heaviness
  • Smudge-proof and flake-resistant wear
  • Keeps lashes soft and flexible
  • Supports with strengthening lash care
  • Available in Black and Brown

Key ingredients

  • Carnauba + Candelilla Wax: Lifts and holds lashes in a defined curl
  • Hydrogenated Olive Oil Esters: Conditions and softens lashes
  • Pro-Vitamin B5: Nourishes and strengthens lashes
  • Myristoyl Pentapeptide-17: Helps lashes look fuller and healthier
  • Glycerin + Propanediol: Hydrates lashes and keeps them flexible

How to use

  • Starting at the base of your lashes, place the brush at the roots, aligning the curve of the wand with the curve of your lashes.
  • Wiggle the wand upward through the lashes, sweeping from root to tip for instant lift and length.
  • Apply additional coats as desired to build volume and curl - without clumping or heaviness.
  • Optional: Use the tip of the brush to define corner and lower lashes for a fanned-out finish.

Full ingredient list

Aqua/Water/Eau, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tribehenin, Hydrogenated Olive Oil Stearyl Esters, Palmitic Acid, Stearic Acid, Propanediol, Glyceryl Behenate, Polyglyceryl-6 Distearate, VP/Eicosene Copolymer, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Silica, Aminomethyl Propanediol, Butylene Glycol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Glycerin, Panthenol, Disodium Phosphate, Polysorbate 60, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate, Citrus Junos Fruit Extract, Sodium Phosphate.

May contain/Peut contenir [+/-]: CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides).

Best for Lash™ Mascara
Best for Lash™ Mascara
Best for Lash™ Mascara
Best for Lash™ Mascara
Best for Lash™ Mascara
Best for Lash™ Mascara

4-in-1 Mascara for Mature Lashes
Net Weight: 0.5 G / 0.36 FL OZ

What it is

More than just a mascara, Best for Lash™ was designed for mature lashes that need more than just color. It's specifically formulated to lift, curl, lengthen and define, while supporting the appearance of stronger, healthier-looking lashes over time. The custom curved wand hugs the lash line, while tiny hook-like bristles grab, curl, and evenly coat every lash from root to tip - making even shorter, finer lashes look beautifully lifted and seen.

Why it’s better for 40+ lashes

  • Lifts, lengthens, volumizes, and curls
  • Defines without clumping or heaviness
  • Smudge-proof and flake-resistant wear
  • Keeps lashes soft and flexible
  • Supports with strengthening lash care
  • Available in Black and Brown

Key ingredients

  • Carnauba + Candelilla Wax: Lifts and holds lashes in a defined curl
  • Hydrogenated Olive Oil Esters: Conditions and softens lashes
  • Pro-Vitamin B5: Nourishes and strengthens lashes
  • Myristoyl Pentapeptide-17: Helps lashes look fuller and healthier
  • Glycerin + Propanediol: Hydrates lashes and keeps them flexible

How to use

  • Starting at the base of your lashes, place the brush at the roots, aligning the curve of the wand with the curve of your lashes.
  • Wiggle the wand upward through the lashes, sweeping from root to tip for instant lift and length.
  • Apply additional coats as desired to build volume and curl - without clumping or heaviness.
  • Optional: Use the tip of the brush to define corner and lower lashes for a fanned-out finish.

Full ingredient list

Aqua/Water/Eau, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tribehenin, Hydrogenated Olive Oil Stearyl Esters, Palmitic Acid, Stearic Acid, Propanediol, Glyceryl Behenate, Polyglyceryl-6 Distearate, VP/Eicosene Copolymer, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Silica, Aminomethyl Propanediol, Butylene Glycol, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Glycerin, Panthenol, Disodium Phosphate, Polysorbate 60, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate, Citrus Junos Fruit Extract, Sodium Phosphate.

May contain/Peut contenir [+/-]: CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides).

Check out more collections

Please provide your email address to be notified when this deal is offered again.
Your submission has been received. You’ll be notified by email when this deal returns.
Backorders will ship in 28 days.
Return Policy

We have a 30-day full money back return policy. Email us at support@fieracosmetics.com or give us a call to let us know you have a return coming back, and then simply mail the products to the address for your country:

  1. USA: Fiera Cosmetics 701 12th Street, Carlstadt, New Jersey 07072
  2. Canada: Fiera Cosmetics PO Box 1212 Willowdale, ON, M3J 0L3

When returning any products please ensure to include your full name, and order number on the outside of the package. Your order number can be found on the packing slip or on the order confirmation email we sent to you. Please ensure the information provided is the same credentials that were used when placing your order. This allows us to associate the returned product with the appropriate account. We do not refund original shipping costs.

As soon as we receive the return, we will process the refund right away. All refunds will go back to the original form of payment. Once the refund is processed, some banks can take up to 7-10 business days for the refund to reflect on your credit card statement.

Customers are responsible for the cost of return shipping.